Taste worth of gold
Together with the Meggle marketing team, we worked on a strategy for the development of a new product – Meggle yogurt with 3.2% milk fat.
A new member of the Meggle family, a yogurt with a luxurious, rich taste, got the appropriate visual and slogan that genuinely represents it – ‘Taste worth of gold’, which we then elaborated and published on social networks and points of sale.
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