It was really a big challenge to bring closer and introduce to consumers the experience of a five-star royal dream.

The company, which in a traditional manner and in combination with innovative technologies, makes mattresses of top, London design, demands a specific approach to premium positioning. It included an adequate, luxurious visual, and a well-developed pricing and communication strategy.

We presented to visitors of showrooms and social networks the high standards by which these luxury mattresses are made, but also the fact that the way we sleep determines the way we live.